Behind every Busy Bees nursery is a team of experienced, caring leaders who are passionate about giving children the very best start in life.
Our leadership team combines experience across operations, quality, safeguarding, and enrolments, to support our nurseries in delivering the highest standards of care and education. Together, they help to create safe, inspiring environments where children can learn, grow, and thrive.
Group Chief Executive
Peter joined Busy Bees in July 2025 and acts as a careful custodian of the Busy Bees family of brands and their values. Peter has more than three decades experience of delivering great service to families, high standards of safety and regulatory compliance and strong commercial leadership.
He is a seasoned international chief executive with a customer service background, leading teams in the Americas, Europe and Asia-Pacific. He served previously as Group Chief Executive of Europcar, Chief Executive of Travelodge, successively as the Head of Strategy, Chief Marketing Officer and Chief Executive for Asia-Pacific of the InterContinental and Holiday Inn owner IHG plc, and as Chief Executive of the European property and services business Safestore plc.
Chief Executive Officer, Europe
Chris joined Busy Bees in 2019 and successfully led our European operations until his appointment as European Chief Executive in 2023. His strategic focus is on supporting our aspiration to become the largest childcare group in the world, ensuring more children are given the Busy Bees Best Start in Life.
We benefit from Chris's wide previous experience in national retail and leisure industries, where he demonstrated significant management and commercial success. One of his key strengths is building high-performing teams, ensuring colleagues are supported and encouraged to develop their professional practice, and positively engaged in helping Busy Bees to meet its long-term goals.
European Quality and Safeguarding Director
With over 30 years at Busy Bees, Deena leads on quality and safeguarding, supporting teams to deliver safe, nurturing, and inspiring early years environments. She is passionate about giving every child the best start and ensuring families feel confident in the care provided.
Deena's favourite moments are spent with children in their rooms, seeing their Bee Curious activities and sharing in their enthusiasm and confidence.
Her achievements include winning a Safeguarding Inclusion award and completing a Safeguarding Degree. A proud mum of three Busy Bees alumni, she is now looking forward to welcoming her first grandchild.
Health & Safety Director
Anna joined Busy Bees in 2024 and leads health, safety, and food safety across the business, supporting teams to create safe environments and provide healthy, nutritious meals. She focuses on translating best practice into clear, practical procedures and training for Centre teams.
With over 25 years' experience, Anna has worked as an enforcement officer and in social housing, overseeing safety for staff, residents, and construction programmes.
She enjoys engaging with teams through forums, sharing best practice, and driving excellence. Outside work, she volunteers in professional health & safety roles and enjoys walking and spending time with her family and dog, Bo.
Group Chief Quality Officer
Gill brings extensive expertise in early years education and quality to her role as Group Chief Quality Officer at Busy Bees. She leads on quality, standards, and curriculum development across the organisation, ensuring the highest outcomes for children and families.
Before joining Busy Bees, Gill was Deputy Director of Schools and Early Years at Ofsted, where she led on curriculum development and inspection frameworks, and advised Government on education policy.
Gill began her career in teaching and went on to become a successful headteacher, where she also established a nursery to support working families. She was awarded an MBE for her services to education.
Lead Academic Research and Developer
Jenny has been with Busy Bees since 2006 and is now Lead Academic Research and Developer, working within the Quality Team to support high-quality learning experiences. She played a key role in developing the Bee Curious curriculum and now supports its delivery across centres to maximise impact for children and families.
Passionate about early education, Jenny focuses on playful teaching, language development, and fostering a lifelong love of learning. She particularly enjoys time spent with children and educators, using these insights to shape training and curriculum development.
Her highlights include launching Bee Curious, contributing to its international rollout, and beginning doctoral research with The Open University. Outside of work, Jenny enjoys running and has completed four marathons, raising over £25,000 for charity.
Head of Customer Enrolments
Jenna joined Busy Bees in 2017 following the acquisition of Treetops, where she began her journey in 2013. After initially leading the Recruitment Team, she went on to launch the Central Enrolments function in 2020.
Today, Jenna leads the team that acts as the first point of contact for families, providing guidance, advice, and support throughout the enrolment journey, from first enquiry to a child's first day at nursery.
Jenna enjoys working with colleagues across the business who share a passion for delivering excellent experiences and giving every child the best start in life. In 2025, her team were proud winners of Busy Bees' first Customer Care Award.
A fun fact: Jenna once performed in a show for Queen Elizabeth II.
UK Operations Director
Amy joined Busy Bees in May 2022 and leads operations across the UK, supporting teams to deliver high-quality care and education. Amy focuses on ensuring children receive the best possible start, while families feel informed, supported, and confident in their child's experience.
Amy is passionate about seeing the impact of the curriculum in practice and enjoys spending time in nurseries, watching children learn, grow, and have fun.
A highlight of her role is seeing the positive difference Busy Bees makes to children and families every day. As a mum to a young son thriving on his own Busy Bees journey, Amy brings both professional and personal insight to her role.